Annual Fund Rebranding

The Trevor Project's two annual fund giving programs Impact Circle and Friends of Trevor were developed to cultivate a community of long term donors and afford members special benefits and offers.

The previous branding of each program, while distinct from The Trevor Project's principal design, was nondescript, uninspiring, and lacked cohesion. My solution was creating custom logos, colors (utilizing Trevor's secondary palette), and background patterns that unify the programs and inspire donors of all giving levels to join a purposeful and noble cause.

Old Impact Circle logo Old Annual Fund Program branding Impact Circle logo Friends of Trevor logo