E-COMMERCE

Web Development, A/B Testing, Email Development,
and UX Design for The Vitamin Shoppe®

LANDING
PAGES

SITE
PROMOS

EMAIL
TEMPLATES

UX
DESIGN

Garden of Life

As part of The Vitamin Shoppe's partnership with one of its top-selling brands, a landing page was created for Garden of Life. The responsive page includes pertinent brand information, product category sliders, and video content.

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Garden of Life

As part of The Vitamin Shoppe's partnership with one of its top-selling brands, a landing page was created for Garden of Life. The responsive page includes pertinent brand information, product category sliders, and video content.

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Performix

In conjunction with a site-wide promotional campaign, a landing page featuring Performix's line of innovative protein and supplements was launched.

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BodyTech®

One of The Vitamin Shoppe's most popular private brands, BodyTech® launched a content page providing customers with the lastest product, brand, and promotion information. The page includes product sliders and videos.

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BodyTech®

One of The Vitamin Shoppe's most popular private brands, BodyTech® launched a content page providing customers with the lastest product, brand, and promotion information. The page includes product sliders and videos.

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Dymatize - Raise the Bar

The Vitamin Shoppe® and Dymatize® teamed up to launch a sweepstakes offering the winner a chance to meet 2x Ms. Figure Olympia and author, Erin Stern. The landing page features a five-day workout plan, workout videos, a product slider, and some of Erin's favorite healthy recipes.

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Homepage Billboards

Monthly promotional campaigns are featured in strategic locations throughout The Vitamin Shoppe's homepage UI. These attention-grabbing deals drive hundreds of thousands of dollars in weekly sales. Rapid and pixel-perfect execution of these assets allows the Digital Merchandizing team to respond to the fast-paced business needs of retail e-commerce.

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Homepage Billboards

Monthly promotional campaigns are featured in strategic locations throughout The Vitamin Shoppe's homepage UI. These attention-grabbing deals drive hundreds of thousands of dollars in weekly sales. Rapid and pixel-perfect execution of these assets allows the Digital Merchandizing team to respond to the fast-paced business needs of retail e-commerce.

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Deals Drawer

The sitewide deals drawer flyout on vitaminshoppe.com's navigation bar directs users to a subset of monthly promotions. Top brands are featured in primary, secondary and tertiary locations.

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Homepage Redesign

In early 2018, a homepage redesign was undertaken. The Digital Production team took the lead in building templatized modules to encompass new promotional, category, blog, subscription, and SEO content.

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Homepage Redesign

In early 2018, a homepage redesign was undertaken. The Digital Production team took the lead in building templatized modules to encompass new promotional, category, blog, subscription and SEO content.

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Transactional Emails

Post-transaction emails provide customers with invaluable information about their orders, accounts, payment methods, shipping details, and so much more. Digital Production was tasked with rebranding and updating these important pieces of communication, including rebuilding existing XML templates and ensuring dynamic data is called and posted properly on the UI.

Transactional Emails

Post-transaction emails provide customers with invaluable information about their orders, accounts, payment methods, shipping details, and so much more. Digital Production was tasked with rebranding and updating these important pieces of communication, including rebuilding existing XML templates and ensuring dynamic data is called and posted properly on the UI.

Loyalty Emails

The SPARK AUTO DELIVERY® program is a subscription service that creates customer loyalty and retention by offering discounts, rewards points, and other incentives to customers who choose to sign up. Digital Production builds and manages responsive email templates for each stage in the SPARK customer email journey.

CUSTOMER SERVICE CHAT POP-UP

I designed a pop-up that allows users to connect directly to a customer service representative (Health Enthusiast) via The Vitamin Shoppe's live chat module. I tested out different shapes, sizes, and placements on the browser window. Ultimately a design similar to the bottom right option was chosen.

CUSTOMER SERVICE CHAT POP-UP

I designed a pop-up that allows users to connect directly to a customer service representative (Health Enthusiast) via The Vitamin Shoppe's live chat module. I tested out different shapes, sizes, and placements on the browser window. Ultimately a design similar to the bottom right option was chosen.

DESKTOP MOCKUP

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