FITNESS/HEALTH SERVICES

Marketing Design, Web Development, and Apparel Design
for Evolution Pro Fitness and Deva Physical Therapy

MARKETING
DESIGN

T-SHIRT
DESIGN

WEB DEV
& UX DESIGN

Evolution Pro Fitness

Seasonal ads promoting Manhattan-based personal training services company Evolution Pro Fitness were placed in residential health clubs throughout the city. In addition to conceptualizing and designing the ads, I helped write the marketing copy. The cross-training ad features a photo of Evolution's founder, Adrian Tellado.

Evolution Pro Fitness

Seasonal ads promoting Manhattan-based personal training services company Evolution Pro Fitness were placed in residential health clubs throughout the city. In addition to conceptualizing and designing the ads, I helped write the marketing copy. The cross-training ad features a photo of Evolution's founder, Adrian Tellado.

Personal Training Ad

This ad featuring Evolution Pro Fitness's personal training services incorporate's the company logo and branding palette with fitness stock imagery and a metal grate background.

New Year's Ad

The beginning of each year is a time when many people set their goals and intentions for the coming months. An ad featuring training session bundles was created to take advantage of increased interest in fitness/health services during this time of year.

New Year's Ad

The beginning of each year is a time when many people set their goals and intentions for the coming months. An ad featuring training session bundles was created to take advantage of increased interest in fitness/health services during this time of year.

Evolution Pro Fitness Hoodie Design

I was asked to take Evolution Pro Fitness's Vitruvian Man logo and reinvent it based on classic gym logos like those of Powerhouse® and Gold's Gym®. I sketeched out what I refer to as the "Vitruvian hulk" in the style of the original fitness iconography with thicker lines to support ink on fabric. The design was then redrawn as vector art.

Evolution Pro Fitness Hoodie Design

I was asked to take Evolution Pro Fitness's Vitruvian Man logo and reinvent it based on classic gym logos like those of Powerhouse® and Gold's Gym®. I sketeched out what I refer to as the "Vitruvian hulk" in the style of the original fitness iconography with thicker lines to support ink on fabric. The design was then redrawn as vector art.

Hoodie Detail

CitySports and Evolution Pro Fitness Cross-Training Camp

In Summer 2014, Evolution Pro Fitness and athletic performance retailer CitySports® teamed up for a six-week bootcamp series in Manhattan's Battery Park neighborhood. I designed the series t-shirt which participants wore during classes.

CitySports and Evolution Pro Fitness Cross-Training Camp

In Summer 2014, Evolution Pro Fitness and athletic performance retailer CitySports® teamed up for a six-week bootcamp series in Manhattan's Battery Park neighborhood. I designed the series t-shirt which participants wore during classes.

T-shirt Design for Evolution Pro Fitness

This original t-shirt design for Evolution Pro Fitness features a hand and vector-drawn Rosie the Riveter curling a dumbbell. I chose a historical symbol of feminism, Rosie, to promote female strength.

Deva Physical Therapy's website

Deva Physical Therapy is a New York and New Jersey based health and wellness service that provides in-home rehabilitation services to older adults. I designed, built, and wrote content for Deva PT's website, providing guidance on what information and resources to include and how to connect and build trust with potential clients.

visit the site >

Deva Physical Therapy's website

Deva Physical Therapy is a New York and New Jersey based health and wellness service that provides in-home rehabilitation services to older adults. I designed, built, and wrote content for Deva PT's website, providing guidance on what information and resources to include and how to connect and build trust with potential clients.

visit the site >

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