Vitruvian Hulk Hoodie

Evolution Pro Fitness Hoodie Design

I was asked to take Evolution Pro Fitness's Vitruvian Man logo and reinvent it based on classic gym logos like those of Powerhouse® and Gold's Gym®. I sketeched out what I refer to as the "Vitruvian hulk" in the style of the original fitness iconography with thicker lines to support ink on fabric. The design was then redrawn in Illustrator as vector art. A slab serif font was used for the type.

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